Now that we have Google's G+ on the scene, I find myself being spread too thin and my social media engagement time is taking over my day. With Facebook, Twitter and now circles, hangouts, huddles in G+, plus blogging....when do I fit in eating, sleeping, and oh yeah, a life....I think it's time to step back and don't buy the hype. As a marketer, we have to advise our clients as we do ourselves, moderation is key. Do what works best for us. If you find that you have great conversations, connections in one area, stick with it. Don't let the cool kids pressure you into the latest, greatest fad and run off to join it. Stop the madness and look at what you are doing. Is it valuable to your message and vision? Is this really getting you the best bang for your buck so to speak?
In my case, I have made the best connections on Twitter. Why? For me, it's the instant feedback, it's the mutual conversations that organically have grown from a quote, a thought or a great chat that I attend. From there, it's inspired a blog...hence...this one. There is so much knowledge that is shared within the bowels of Twitter if you truly dig deep enough that I found the best use of my time was to keep at Twitter. No...I don't have 40 gazillion followers....I have a quality group of amazing, gifted and talented followers whom engage with me and I with them. It's a mutual "circle" that really provides me with a great network to gain valuable knowledge and great ability to network with on various marketing, leadership and life topics. It works great for me. That's the ticket with social media; you have to work the media to what works with you. Don't get caught up with the new, the happening hangouts and use the social media outlet to your needs, be you and let it fly.
