With all the new bells and whistles of social media, we sometimes get lost and forget that human touch in marketing is still valuable. Some of you maybe remember this device...a pen. Yes, I still use one and often to write thank you notes to my clients. I know, that may be a foreign concept in a day and age with tweets, +1's, likes, dislikes, video chats....but you know, there is something still magically about a handwritten note that appears on a client's desk. It shows that I took the time and effort to craft a message that wasn't just a canned "thank you for your business" or appearing on a cold, lifeless screen sent through the interwebs. It's personal, because business is personal on many levels, we are all human and there is a connection we make in any business deal. We should respect the engagements we make to each other and never take it for granted. Be grateful for the connections we make and ensure that we give proper respect. Now, that's not to say we cannot use the new technology to connect and engage our clients or colleagues in a personal way, but there is nothing like getting back to the old school basics when it comes to showing gratitude. It's important to use this method in all facets of business interaction as much as we can. Video chats are terrific ways to connect between long distances and for quick flow of business, but really to gauge the pulse of your client, you need the one on one time to truly understand the relationship.
Think about that the next time you go to your iPhone or mobile device to send a text....what would you rather receive?
